THE BOLD AMERICANA REFRESH
The goal: The Bold Americana, led by fine art wedding photographer Emma, has spent over a decade documenting love stories with an editorial eye and a client-first heart. After 11 years in business, her site needed a refresh that matched the clarity, confidence, and timeless artistry she brings to her work. The goal was to create a digital home that reflected her reputation as both a trusted professional and an empathetic storyteller.
The approach: The refresh centered on an elevated, editorial layout—clean lines, refined typography, and thoughtful use of imagery—to showcase Emma’s portfolio and client care philosophy. Built on Squarespace, the new site emphasizes ease of navigation, timeless design, and space for her work to breathe. The result? A sophisticated, modern platform that positions The Bold Americana as an established leader in fine art wedding photography, while staying true to Emma’s heart-led approach.
See the original site design here.
THE BOLD AMERICANA
The goal: The Bold Americana, led by fine art wedding photographer Emma, has spent over a decade documenting love stories with an editorial eye and a client-first heart. After 11 years in business, her site needed a refresh that matched the clarity, confidence, and timeless artistry she brings to her work. The goal was to create a digital home that reflected her reputation as both a trusted professional and an empathetic storyteller.
The approach: The refresh centered on an elevated, editorial layout—clean lines, refined typography, and thoughtful use of imagery—to showcase Emma’s portfolio and client care philosophy. Built on Squarespace, the new site emphasizes ease of navigation, timeless design, and space for her work to breathe. The result? A sophisticated, modern platform that positions The Bold Americana as an established leader in fine art wedding photography, while staying true to Emma’s heart-led approach.
See the original site design here.
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