NO MATTER the size of your team, your website should be your
HARDEST WORKING EMPLOYEE.

If you’re here, chances are… you already are.

• This is for creative business owners—marketers, media professionals, design service providers, visual artists—who are ready to show up with clarity, confidence, and a site that feels aligned from the inside out.

• You’ve built something real—a brand that’s working, but not quite wowing.

• You're no stranger to marketing, you know your offers, and you’re ready to scale—but your current site doesn’t reflect the caliber of your work (or the clients you want to attract).

• You want a polished, conversion-ready website that’s more than just “pretty”— one that actually books dream clients? This is it.

Let’s build the kind of brand presence that moves you from credible to unforgettable.

Custom design is a full build—from layout to brand story—made from scratch to match your vision. Template customization uses a flexible, strategic base that I tailor to fit your brand. Both are intentional, elevated, and built to connect with your dream clients.

WHAT IS SEO?

Search Engine Optimization (SEO) is the process of improving a website so that it shows up higher in search engine results—most often Google—for specific terms that people are typing in.

It’s not about tricking the system. It’s about making your site more relevant, more readable, and more trustworthy—to both search engines and real people.

THE 3 CORE AREAS OF SEO:

1. On-Page SEO = What’s on your site

• Page titles, meta descriptions, header tags, keywords, alt text for images, internal linking

• This tells search engines: “Here’s what this page is about.”

• Example: If your homepage doesn’t clearly indicate you’re a wedding photographer in LA, search engines may not show you to people searching for that.

2. Technical SEO = How your site functions

• Site speed, mobile responsiveness, URL structure, proper indexing

• This tells search engines: “This site is built well, loads fast, and deserves to rank.”

• A slow or poorly structured site can hurt your rankings even if your content is great.

3. Off-Page SEO = What others say about your site

• Backlinks from other websites, Google Business Profile, online directories

• This tells search engines: “Other people trust this business.”

• Google uses these signals as a way to measure credibility and authority.

Think of it this way:
→ Your website is the foundation—how you show up and communicate what you offer
→ Your brand is the resonance—why people remember you, connect with you, and trust you
→ Your SEO is the amplifier—so the right people can actually find you
When all three are working together, your site becomes more than a portfolio. It becomes a growth engine.

I don’t offer full-service copywriting, but every project includes strategic support: outlines, prompts, and templates to help you write your own copy with confidence and clarity. If you need more hands-on help, I can refer you to a trusted copywriter.

I’ll hand off your new website with a personalized training library, a Launch Checklist, and 2 weeks of On-Demand support post launch.

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What this means: This means you can make confident edits on your own, and know exactly how to update pages, images, links, and more. No mystery—I make sure you feel completely in control of your online home.

Additional support: Because all websites are built on Squarespace or Showit, both have excellent support and helpful articles for long term website maintenance without feeling you need to hire out. I’m of course always accessible for to collaborate in the future, but for day-to-day edits, having your site built on these platforms makes editing, updating, and maintaining your site a breeze — even if you’re not techy.