MACROS & MINDSET

The goal: Lindsey reached out at such an exciting point—right at the start of launching her business, Macros & Mindset. Based in Kansas City, she was stepping into the wellness and nutrition space with a clear vision: to create a coaching brand that felt both approachable and elevated. She needed a professional online home that mirrored her own clean, minimalist sensibilities, while giving her the credibility and presence to connect with her very first clients. Beyond the site, she also wanted a versatile logo system to expand her existing lettermark logo into a suite she could confidently use across mediums.

The approach: I designed and built her Squarespace website to feel sophisticated yet accessible—clean lines, spacious layouts, and a timeless aesthetic that matched Lindsey’s personal style. Every page was crafted to highlight not only her coaching services, but also the care and intentionality she brings to her clients’ wellness journeys. Alongside the site, I developed a full logo suite to give her flexibility—ensuring her brand identity felt cohesive whether used digitally or in print. Lindsey also partnered with photographer Emma Lundberg (The Bold Americana) to create stunning, editorial-inspired brand photography, which brought the entire vision together.