BRAND STRATEGY How do you want to be seen as a leader? What about your life, personal story, and/or any experiences that have brought you to where you are now? How have you grown into the leader you are today? Who are you speaking to? What are their pain points/What is keeping them up at night? What are their desires? How do they crave to be seen + heard? Image if your ideal client were to land on your website… how do you want them to feel? If you could just get braggy for a second, what’s the best damn thing about you that you and ONLY you can do? What are you crafting for yourself + your legacy by creating this business? What do you want to be known for? How would one of your clients describe you? Thank you! DESIGN STRATEGY What do you want your dream client to DO when they come to your website? Top priority & lowest priority. Do you have any freebies? What email marketing platform do you use? If you answered yes to freebies, do you want them to be able to put in their name & email right on that page, or do you want it to open up to another page? What are your programs? List out each program title, a small description, what it includes & pricing Do you want your pricing displayed on the website? Will your programs be linked to an application? Is there any other external website we will be using? Do you have testimonials? If so, do you want just text, images, or video capability? Anything else that I should know about your business when designing your website? Thank you!
